New Turn the Tide on Plastic aircraft
20 December 2017
Hi Fly is supporting the Portuguese boat “Turn the Tide on Plastic” in Volvo Ocean Race 2017-18 by painting one of its Airbus A330 in the same livery. The newly branded aircraft is currently operating worldwide aiming to reinforce the message of sustainability and protection of the seas carried by the boat.
The airline joined the project in cooperation with Mirpuri Foundation, the main sponsor of “Turn the Tide on Plastic” boat, and AkzoNobel, that provided the coating to personalize the aircraft. The chosen aircraft was an Airbus A330-200, which is now painted on both sides, matching the “Turn the Tide on Plastic” boat – one dark blue “polluted” side and another light blue “clean” one.
With this initiative, Hi Fly is raising awareness for this unprecedented campaign to eliminate marine litter and plastic in particular supporting the United Nations Environment’s Clean Seas campaign. If no action is taken, there will be more plastic than fish in the ocean by 2050.
“Only by acting together we will achieve our ultimate goal to make the world a better place for future generations”, said Paulo Mirpuri, President of both Hi Fly and Mirpuri Foundation. “I am incredibly proud to count on two amazing teams to do their best spreading our message not only in the sea but also across the skies”, he added.
As the most important sporting event around the world and committed to ocean health, Volvo Ocean Race is backing this initiative developed in join forces by Hi Fly, Mirpuri Foundation and AkzoNobel. The leading global paint and coating company is one of the race’s main partners and a key contributor to the world-wide sustainability program during the race. AkzoNobel is also the company behind the team AkzoNobel, competing in the Volvo Ocean Race.
Photo credit: Leonardo Sanchez