"Turn the Tide on Plastic" Around the World
11 January 2018
The message of sustainability and protection of the seas carried by the “Turn the Tide on Plastic” racing boat in the Volvo Ocean Race 2017-18 is soaring high with Hi Fly. The Airbus A330 painted under the same livery as the sailing boat has already travelled across the five continents spreading its message around the globe.
For the past three months, the aircraft has already been to more than 20 destinations, landing in the largest country in the world – Russia, as well as on small paradisiac islands such as Jamaica and Tahiti. It has been to a number of European destinations in the UK, Belgium, Portugal and Spain; African countries such as Nigeria, Guinea and the Republic of the Congo and the largest nations on the American continent: the USA, Canada and Brazil. The themed aircraft has inclusively been to countries such as India and China where plastic contamination and pollution in general are, in fact, a huge concern. The most recent destinations visited by the aircraft were Australia and New Zealand, where coincidently the “Turn the Tide on Plastic” sailing boat is heading soon.
Through this initiative, Hi Fly is raising awareness for an unprecedented campaign to eliminate marine litter and plastic in particular, in support of the United Nations Environment’s Clean Seas campaign. The aircraft carries with it a strong, two-sided statement with one side of the plane, in dark blue symbolizing a “polluted” ocean, and the other side, in light blue representing a “clean” ocean. Both the “Turn the Tide on Plastic” aircraft, as well as the sailing boat will continue to navigate the skies and the seas while simultaneously carrying their message and campaign objectives the world over.