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Hi Fly

Turn the Tide on Plastic Around the World


11 January 2018


Lisbon, 10th January 2018 – The message of sustainability and protection of the seas carried by the “Turn the Tide on Plastic” boat in Volvo Ocean Race 2017-18 is flying high with Hi Fly. The Airbus A330 painted under the same livery of the boat has already been across the five continents spreading the word around the globe.

For the past three months, the aircraft has already been in more than 20 destinations landing in the largest country in the world – Russia as well as in small paradisiac islands such as Jamaica and Tahiti. It has been in a number of European destinations in the UK, Belgium, Portugal and Spain; African countries such as Nigeria, Guinee and Congo and the biggest nations in the American continent: USA, Canada and Brazil. The themed aircraft has inclusively been in countries such as India and China where plastic contamination and pollution in general are, in fact, a huge concern. The most recent destinations visited by the aircraft were Australia and New Zealand where coincidently the Turn the Tide on Plastic boat is heading soon.

With this initiative, Hi Fly is raising awareness for an unprecedented campaign to eliminate marine litter and plastic in particular supporting the United Nations Environment’s Clean Seas campaign. The aircraft is painted with a strong 2 sided statement: one dark blue side symbolizing a “polluted” ocean, and one light blue side representing a “clean” ocean. The Turn the Tide on Plastic aircraft will continue to operate worldwide while the boat crosses the five oceans amplifying the message and the reach of the campaign in both the seas and the skies.

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